Health and Safety Gap Analysis Essay

1. GAP Analysis and GANT chart. This was a good start and gave us something to aim for. We have made some progress but not enough. It didn’t really tackle the serious issues and had a poor starting point in the GAP analysis (should have been a risk assessment). Many initiatives have failed due to poor information flow and management commitment. 2. Management buy-in Not enough support from all Managers at all levels. â€Å"We are too busy† was a common phrase heard, IOSH guidance on Safety management systems states that â€Å"Managers need to manage health and safety issues effectively, no matter how busy they are and whatever their workload†. E.g., Kev too busy for training Alex all sorts of issues David very good No action on recommendations. Heath and safety is seen as a secondary business activity, not as a primary consideration. Everyone has suggestions to improve health and Safety at Barfoots but most are not willing to take action when required. Low attendance at the committee meetings, I feel as though they are a waste of time 3. Health and safety committee Nothing is ever sorted out as there is low attendance I would suggest forming a new committee formed by safety representatives from each area of the business. Safety reps would need training in health and safety and allowed time to discharge their duties. 4. My role Heath and safety management is not just about one person, but about the whole organisation working towards a common goal, ‘the reduction of accidents and incidents’. At the moment all of this has been put on me. I sometimes feel confused as to what action to take next. Because people disregard actions I find it hard to keep track of what needs to be done. I am sometimes used as a backup because no one else is there at the time. IE water jug, signs, etc. What authority do I have? I need to spend more time on policy, organization and auditing than I do and less time on the daily management of the process. i. Fire procedures ii. Boom iii. Delivering and maintaining procedures iv. First aid v. Chasing up managers Not suitably qualified, NEBOSH 1-2 years  £2300-  £5000 We are now a multi site business growing rapidly. My skills need to grow with it. MHSWR 99 requires that every employer shall appoint one or more competent persons to assist and advise on health and safety. I nave taken advice which suggested that I should be qualified to NEBOSH level. Syllabus is based around the development and implementation of a OSHMS in a company. Potentially reduced costs in terms of outsourced services, Fire survey, noise survey etc. It will mean that I have accountability as written in my job description. Who do I report to and is that the right person? 5. OSHMS We set out with a list of goals and have achieved some but not others. The first goal should have been the establishment of a an OSHMS in order to create a structure to hang everything else off. There are a number of options for OSHMS all of them based on the Plan Do Check Act principle PDCA HSG65 BS 8800 OHSAS 18001 ILO HSG65 Is the HSE’s OSHMS and states â€Å"†¦ if you do follow the guidance you will normally be doing enough to comply with the law† We can audit against an OSHMS and set performance targets.

MTV: Building Brand Resonance Essay

1 – What is the MTV brand image? How valuable are the MTV brand associations? What should its core values be? The MTV brand started out with a focus on the music where it helped to launch the visual impact of bands through music videos. MTV is a youth oriented brand, that started as a purely music video station, and has now involved into a pop-culture station with a mix of long-form programming, and videos. They created stars and termed new expressions like VJs and quickly differentiated their product from the competition. As a result of having a first-mover advantage they were the TV channel to go to in order to endorse your music. They managed to build up their brand and be a key channel for promotion where artists where demanding to have their own videos played on MTV. MTV remains a strong brand within the youth segment but needs to constantly evolve in order to maintain their position with new trends and changes emerging. The brand associations are strong since they are attached to a certain target-group (youths) that is very desirable to reach for many advertisers. The adolescence and early adulthood that MTV reaches are important for establishing enduring preferences for a specific type of brand that might follow a person throughout his life. Viewed as very â€Å"hip and now† many teens look to the channel to see what is popular and what the up and coming trends of today are. MTV has very strong brand attributes, with its viewers and even with people that do not view the channel as one they would frequently watch, therefore giving the brand strong brand associations. MTV has core values of staying on top of music and cultural trends, as a result ensuring their continued growth of their audience; MTV needs to stay relevant to stay on top. 2 – Describe the current sources of MTV’s brand equity. How have they changed over time? MTV creates its brand equity through high level of awareness and brand associations it’s made with its targeted viewers. MTV did this by using VJ’s or video jockeys to bring the viewers â€Å"along for the ride†. VJ’s made it’s a much more personal experience as if they were friends with the audience. The use of long-form programming has helped keep viewers interested in the channel by keeping relevant in its programming, by moving away from its roots as a music only channel and giving viewers what they were interested at any point in time. There are multiple genres and cultures represented on MTV and the channel high ratings among its key teen demographic, especially females. The evolution of the channel has kept the brand equity. In 2010 the MTV logo changed and no longer contained the tag-line â€Å"Music Television† to further emphasize their shift away from the pure music. By focusing more on programs that were â€Å"culture† shows and not only music they have managed to maintain a strong brand. Throughout their changes of focus MTV has managed to keep its core values intact. They are a channel for the younger generation that constantly provokes and stays on the edge of new concepts. By having a brand aimed at pop culture they constantly have to re-invent themselves to stay current. One of the biggest challenges for MTV is managing growth because usually when things become too popular it is no longer considered to be cool. 3 – What is the role of music within MTV? Do they need to put the â€Å"M† back in MTV? Music still plays a major part in MTV’s image and brand associations. Music and pop culture have always been interconnected, as many view the music that they listen to be how they express who they are as an individual. By having the same segments of people liking the same types of music, you can see the cliques within these segments, and usually these are how social trends begin. Although on a television station, music does not have the power to captivate viewers for prolonged periods of time; MTV found that long-form programming kept viewers tuned in on a regular basis, whereas music created grazing behaviors. Additionally, the channel viewers have changed therefore changing back to an all music channel I do not think would benefit the channel; viewers need to stay tuned in order for MTV to remain profitable and they are doing a good job of keeping their brand equity and associations. 4 – Discuss the role the Internet in programming. How should MTV best integrate the Internet into the brand? How might technology impact MTV’s future? MTV’s websites serve as an added channel to keep viewers engaged beyond just watching the channel they can now watch TV episodes and have wallpapers etc. However, the internet could pose the problem as sites like YouTube, World Star Hip Hop, and a collection of others give viewers access to video on demand, (what they want to see and when they want to see it), as opposed to watching a channel and waiting to hopefully see a song or wait for a program to air. MTV should continue to use the Internet to its advantage by offering exclusive online clips, interviews, and MTV personalized gear. They should continue to create apps and use Twitter, Facebook, and Instagram to connect to viewers. The MTV website already offers a variety of experiences to visitors and its greatest pull is that the brand owns the market as the resource for popular music. Drawing on that, and positioning the interactive aspect as a true storehouse for information is the most complementary stance MTVi (the interactive division of MTV) can take. With trendiness at its core, MTV will thrive as technology continues to change. 5 – How have MTV’s sister networks affected the parent channel’s brand equity? What changes, if any, would you make in positioning of the sister networks in order to create the optimal brand portfolio? MTV has effectively used its sister networks and parent channels to boost brand equity. By playing more music clips and videos on the MTV2 and VH1 channels, it spreads the core values of the brand. MTV started and made its name by showing music videos, so having its sister channels show more videos it extends the brand image and values. MTV is a global brand and therefore reaches many different people from all around the world. This means that they have an extensive range of viewers that are from different places, cultures, nationalities, ethnicities, etc. MTV’s global channels offer country specific programming to appeal to the many different countries and cultural tastes. MTV is doing a good job of positioning itself and its sister channels for continued success in boosting brand equity.

Antigone Vs. Jocasta Essay example - 830 Words

Women of any society always have had a different role to play than that of men. Psychologically, a woman is to find a mate in order to bring healthy offspring into the world. Conservative thinking tells women to cook, clean, take care of the family, and to perform other miscellaneous domestic chores. Yet, Sophocles also defines the place of a woman in his tragedies: Oedipus the King and Antigone. Women were respected as very powerful and dignified individuals, but at the same time were forbidden to meddle with the affairs of men as they, figuratively, were to stand behind men at all times. The mother and daughter combination of Jocasta, the typical Greek aristocrat, and Antigone, a strong-willed woman who defies her sex role, opposing†¦show more content†¦/ ...take this hand of mine to bury the dead? (Roche 192-193). Antigones political beliefs differ radically from both Jocastas and the states in terms of the attitude a woman should have. Antigone draws interest to the distinction between human law and divine law, as she shows serious doubt towards Creons authority. When asked by Creon if she has chosen to flagrantly disobey his law, she replies, Naturally! Since Zeus never promulgated such a law / Nor will you find that Justice / Mistress of the world below, / publishes such laws to mankind (Roche 210). After pointing out that his edicts will never be able to supersede the will of the gods, she throws Creons edict against Polyneices burial in a discreditable and ludicrous perspective. The thinking patterns of the mother and daughter also contrast each other as each woman has different ideologies and doctrines in which she believes. Antigone is a woman of fate and preordained destiny, while Jocasta is most definitely not. Jocasta has no faith in a mans ability to tell and map out the future as she believes there is no art of seership known to man (Roche 40). Jocasta bases her rationale on the simple dogma that if the god insists on tracking down the truth, / why then, let the god himself get on the track (Roche 40). Her implicitly factual andShow MoreRelatedContrast Between Oedipus the King and Antigone by Sophocles744 Words   |  3 PagesContrast between Oedipus the King and Antigone Sophocles, a famous and renowned Greek dramatist, is the playwright to both the play Oedipus the King and Antigone. Along with Antigone and Oedipus Sophocles had also wrote Electra and Fete. Sophocles wrote many Greek tragedies which are plays in which the main character in the play suffers a tragedy due to some flaw of theirs. An example would be how Oedipus (thinking he is defying a prophecy) murders his father and weds his mother. His flaw was himRead MoreAnalysis Of Oedipus The King And Antigone1170 Words   |  5 Pagesworld. In civilizations such as Athens, women were looked down upon and this battle to leave behind tradition proved to be almost if not fatal. Sophocles Oedipus the King and Antigone exemplify three distinct female Athenian characters who approach this battle with different fronts. Through analysis of Ismene, Antigone and Jocasta’s distinct characters, the reader better understands how Sophocles uses a feminine voice to break away from the tradition di scerned in Athenian life to advocate for theRead MoreAn Analysis of Fate vs. Free Will in the Theban Plays1392 Words   |  6 PagesAn Analysis of Fate vs. Free Will in the Theban Plays When Teiresias asks in Antigone (line 1051), What prize outweighs the priceless worth of prudence? he strikes (as usual) to the heart of the matter in Sophocles Theban Plays. Sophocles dramatizes the struggle between fate and free will, in one sense, but in another sense the drama might be better understood as the struggle between the will of the goods (which it is prudent to follow, according to Teiresias) and mans will (which is oftenRead MoreThe Difference Between Good And Evil?978 Words   |  4 PagesGrant Nguyen Avon (Sub. or semester: Mr. Sheriadan) English CP10 Final Draft 16 Oct. 2014 O vs. C What is the difference between good and evil? How can one person’s life be more tragic than another? What is a tragedy? â€Å"A tragedy is a dramatic composition, often in verse, dealing with a serious or somber theme, typically that of a great person destined through a flaw of character or conflict with some overpowering force, as fate or society, to downfall or destruction† (Dictionary.com). The playRead MoreOedipus Fate And Fate Essay777 Words   |  4 Pagesdiscusses fate vs free will in his plays. In the play Oedipus Rex there was a prophecy that Oedipus was destined to kill his father and marry his mother, he attempts to escape his destiny by running away to Thebes where he meets his fate. In the play Antigone, that main character Antigone decides to go against Creon’s (her uncle who has inherited the throne) decree and bury the brother, Polynices, knowing the consequences would lead to her death. In Sophocles’ plays Oedipus Rex and Antigone, the themeRead MoreReview Of Oedipus Rex 1342 Words   |  6 Pagessuffering and destruction to Thebes. Compare and contrast how Jocasta and Oedipus react to the news brought by the Messenger. - When the messenger from Corinth tells Oedipus that his father, Polybus, is dead, Oedipus reacts with rejoice and caution. Since his father died of old age, Oedipus assumed that the prophecy was false. However, he was afraid of moving to Corinth because he didn’t want to risk sleeping with his mother. Jocasta, on the other hand, was worried that Oedipus would find out theRead MoreSophocles Antigone By Sophocles1892 Words   |  8 PagesAntigone †¢ Title: Antigone by Sophocles †¢ Genre: Play; Tragic drama †¢ Historical context: Written circa, 442 B.C.E. in Athens Greece. Performed circa, 441 B.C.A. Its literary period was classical. While Antigone was the first written of Sophocles’ three Theban plays, it was the last of the trilogy. It was performed during a time of national unrest. Sophocles was appointed to serve as a general in a military crusade against Samos. The significance of the historical events during that timeRead MoreSins Of The Fathers : Man s Hubris Vs. Fate s Intervention2466 Words   |  10 Pages Sins of the Fathers: Man’s hubris vs. Fate’s intervention in the Theban plays. The sins of the fathers in the Theban plays written by Sophocles, illustrates the conflicts between man’s actions against the power of unwritten law, the willingness to ignore the truth, the misused limits of free will, and the false notion of beating the ways of fate. The fathers, chronologically Lauis, Oedipus, and Creon all exemplify people who acted in ways to avoid the predestined fates set up on them

Television Violence And Television - 1187 Words

Violence and television We live in a society where violence is globalized through films and advertisements. The individual American is exposed to 200,000 advertisements in a day, where Hollywood films portray violence as entertainment and fun, films where bullies and gangs stand out as role models, on the other hand, Hollywood is the main reason kids think, violence is cool and fun. Growing up in a home where I was the youngest boy child in the family. I grew up watching television with my older brothers who were in middle school. When it came to picking a Tv show to watch, it seem as if I was a ghost, because my brothers never asked me for my opinion, things always went there way. With that being said, I grew up watching lots of violent on tv, I never really got to watch kids shows, the only shows I watch were the shows my brothers like. My brothers and I grew up in a violence neighborhood, so we watched violent movies,and tv shows, we felt related to. Outside the doors of our house, were gangs and violen ce, there was no escaping the fact that violence were all around us. During the summer time, those were the craziest in our neighborhood. During the summer kids and teenagers were exposed to lot of violence, I mean with winter being over, every kid left their video games home, television was of doing that amount of time kids were outside playing with their peers, summertime brought beauty in our neighborhood, those were the time the whole neighborhood came outShow MoreRelatedTelevision Violence1499 Words   |  6 Pagesï » ¿ Who should be responsible for Television Violence? Composition II Who should be responsible for Television Violence? Can we afford to continue ignoring the connection between television violence and the increase in mass murders? The answer is no. We have to take a stance now and fight for stricter regulations by the government and the Federal Communications Committee (FCC). Television has been associated with influencing controversial acts since the beginning of its creationRead MoreViolence on Television Essay1341 Words   |  6 PagesViolence on Television Most people in our society generally have the opinion that violence on television increases aggression in children and adolescents. Does it ? Who is to say whether television has a positively direct effect or a positive correlation ? However, the majority of the people who have researched this topic have discovered that violence on television is indeed one of the prime factors contributing to the increase in violent and aggressive behavior among the youth in societyRead MoreViolence And Sex On Television898 Words   |  4 Pages Violence and Sex on Television: Effects on the Younger Audience In today’s society, the media is used greatly for communication, advertisement, information, and for numerous other reasons. The world has evolved by technological advances as well as by the type of content that is put out on the internet, radio, and especially on television. In particular, violence and sex are two of the most controversial content types that have been recently used loosely in the present as compared to theRead More Violence On Television Essay1023 Words   |  5 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The issue of television violence and its influence on children’s behavior troubles me. Television violence seems to be becoming abundant and violence seems to be increasing. This may be a dangerous form of entertainment, especially when young children become involved. The majority of television programs viewed by children contain large amounts of violence and inappropriate material. Children’s vulnerability poses as the main problem due to desensitization. Psychologists’Read MoreEssay Television Violence627 Words   |  3 PagesTelevision Violence Violence is one of the most primary and controversial issues in today’s society. And true that violence is on the rise. A major concern for many parents is the violence within television shows and movies, and the effect on children’s aggression. I particularly do not believe that violence in television affects children’s aggression, but who am I to say such a thing, for I am not a qualified psychologist. But I have many reasons for my accusation and references to back itRead More Television Violence Essay1326 Words   |  6 PagesTelevision Violence On April 20, 1999, a tragic event took place in an environment where children should feel safe. At Columbine High School in Littleton, Colorado, twelve students and one teacher were tragically gunned down by two boys, one seventeen years old, and one eighteen years old. Recently in Michigan, a first grader brought a gun to school and shot and killed a fellow classmate. These tragedies can be seen as a result of many different factors, such as violence in the home, accessRead More Violence on Television Essay1833 Words   |  8 Pages quot;There was murderers going around killing lots of people and stealing jewelry.quot; This quote comes from the mouth of an eight year old girl after watching the evening news on television. The eight year old girl claims that she is afraid quot;when there is a murder near because you never know if he could be in townquot; (Cullingford, 61). A recent report from the National Institute of Mental Health (NIMH) pools evidence from over 2,500 studies within the last decade on over 100,000Read MoreThe Portrayal Of Television Violence1040 Words   |  5 PagesQianrui Luo Dr. Jason Loviglio MCS 400 Project Outline The Portrayal of Television Violence in the U.S. Programs and Its Impact on Viewers Introduction Over the past one three decades, there have been cases of increased child violence as well as adult conflicts. Many theories have been developed to explain this growing trend in the society. Media violence has been one of the factors considered. There has been continuous research with regards to the relationship that exists between media violence’sRead More Television Violence Essay3780 Words   |  16 Pages Television violence and its effects on viewers has been a controversial issue for many years. Some viewers believe that there is an increasingly large amount of violence on television and this widespread public concern has quot;led to calls for stricter controls on the depiction of violence in programmesquot; (Gunter and McAleer 1990:92). Exactly how much violence is there on television though? Many cultivation theorists have studied this, acquiring data in the form of content analysis. TheyRead MoreEssay on Violence in Television1916 Words   |  8 Pages When families sit down to watch television, they expect to watch family type of shows. Family type shows meaning rated PG or PG13, sitcoms and movies that do not include weapons, killing, foul language, and non-socially accepted actions. When children killing, they start to believe that it is accepted. Do children think that killing and hurting others and themselves have little meaning to the real life, children can become traumatized. Most killers or violators of the law blame their behavior on

How Nora was a victim and victimizer in A Dolls House by...

It is easy to forget how far our society has come in the last hundred years in recognizing the equality of all people. Often when we take a look into the past what we see is very shocking. Such is the case in a Doll House by Henrik Ibsen. Here we see Nora presented as a victim of her father and male dominated society; however she also plays the role of victimizer against her husband, family, and friends. As Nora takes both sides of the conflict we see how she is forced into both roles. Nora plays with Dr. Rank s emotions; though by accident, she does so more than she had intended. Nora becomes desperate for money at one point and intends to use her sex appeal and subtle charm to get some from Dr. Rank. Nora is in the process of flirting†¦show more content†¦We also see his demeaning behavior when he underestimates her ability to handle money. Herman Weigand points out that Torvald tells her in money matters she has inherited her father s disposition (Weigand 27). So Torvald s condescending language and names keep Nora in her place as a doll where he likes her to be. James Huneker put it best when he said It is Nora as an individual cheated of her true rights that the dramatists first depicts, for her marriage, as she discovers in the crisis, has been merely material and not that spiritual tie Ibsen insists upon as the only happy on in this relationship. (Huneker 64) Krogstad victimizes Nora in a very different way than her husband and father. Krogstad does not use his position of dominance as a man to control her. Instead he uses blackmail to manipulate Nora to his will. As we examine her situation Nora seems more a victim of circumstance here than of the not so evil will of her blackmailer. Each time Nora finds herself unable to help herself the problem is easily directly traced back to her husband, her father, and to the overbearing dominance of the male society. She tries to save the life of the man she thinks she loves and in doing so sees how she has become a victim of her own ignorance which has been brought upon her by the men in her life. Works Cited Hunker, James. Iconoclast a Book of Dramatist. New York: Charles

Observing a Scene free essay sample

A common place amongst this university to some would be the housing dormitories. As some may consider me as a loner, I consider myself someone who is keen of privacy. My dorm is a place where I can gather my thoughts, my emotions and grasp reality. Being new to Massachusetts, I could describe any place I gaze upon; all being a new sight. It is too bland of an experience to describe a park, a beach, or a garden, because everyone has painted their own unique pictures of these familiar experiences. So I chose the campus dormitories, well my dorm. The sights, sounds, feelings and smells that occur are just as remarkable as sitting in a park observing the life around me. Looking through my fifth floor window I can easily see two miles into the distance. The sun sets off an explosion of reds, blues, oranges and purples into the sky, that are visible to any naked eye. We will write a custom essay sample on Observing a Scene or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The red rooftops infiltrate my window screen and reflect off my mirror. The streetlights resemble stars that are masked by Salem’s inner city light pollution. The naked maple trees in the near distance are breaching over the multifamily homes; the abundant pine trees are full of life and blooming with greens and strength. Living in Florida for almost all of my life, I never experienced nature’s diversity. When the seasons change it is like watching a slow motion movie take place right before my eyes. The trees transform as the fall approaches. From lively green leaves and bushes turn into to red, orange and browns preparing the ambiance of fall’s serenity. The wind begins to pick up relinquishing summer’s heavy humidity. Lasting roughly three months, the warmth begins to diminish and the icy air begins to emerge from nature’s closet. Winters approaching and the lively, colorful leaves begin to disappear by the branch. Winter is here and the ambiance of the whole city has changed; especially when snow is expected. After a long winter night, the sun rises over those same roofs yet when the snow glistens it creates an image of a winter wonderland. To most, these mornings symbolize gruesome work. To those it is a burden to shovel up a pathway through the freshly fallen snow. Although through my inexperienced eyes, it is beautiful and quite peaceful in a way that stops time for a slight moment. I take a deep breath and the cold air just fills my body with a different life. There are these projects right behind my dorm and at all hours of the day I can hear laughter that the wind carried five stories up into my window penetrating my ears with the sound of innocence. Along with the bouncing of basketballs while they play on the court. There is this disgusting dump truck, which attracts all types of wildlife, right before the sun goes down you can hear the squawking of seagulls. Within the building, I can hear the diversity spread among the hundreds of students occupying Bowditch Hall. As they blast their music, their television, and argue on their phones. We have a large number of heavy walkers who seem to be stampeding right above my room like they are a herd of elephants, just before you drift to sleep. The many days during the early afternoons, the aroma of burnt popcorn coats this building like dust. You wake up to the crisp, cold air weighing down on your chest. To start what feels like, a never-ending day is a struggle. Gaining the motivation to take the first steps onto the lifeless, cold tile, makes you want to curl back up into bed and close your eyes, until you feel the vibration and loud bells ringing from your alarm clock. Taking those first steps of the morning making your way into the bathroom, you are bombarded with steam, it seems like everyone is up at 6:45 A. M all preparing for his or her day. It is too early in the morning for all the different fragrances. The mixture of body wash and shampoos begin to form a headache, the smell of roses, spearmint, lavender, sweet pea, and my favorite, coconut. They are all so vivid. I finish washing my face, go to my room and brew a nice large cup of strong hazelnut coffee. The smell infiltrates the air and it always wakes my roommate out of a dead sleep. I pour it into my to-go cup with a splash of cream and one sugar and storm out, realizing that I am five minutes late to class.

Why Copywriters Journalists Just Can’t Get Along - The Writers For Hire

WHY COPYWRITERS AND JOURNALISTS JUST CAN’T GET ALONG Versatile writers are hard to find. For a long time I was surprised when I’d get great journalism samples from a writer, but the minute I put them on a copywriting project, it was a total flop – and vice versa. But I’ve finally discovered the disconnect: the real reason that some writers have such a hard time, fundamentally, switching between these two genres. The reason is that organization-wise, journalism is the opposite of copywriting. Let me explain The purpose of journalistic writing is NOT to tell the reader everything – at least not right away. You want to tease. You want to raise questions in the readers mind. You want them to keep reading to find out what you mean by your headline, or to discover the solution to the problem that you posed in your intro. In journalism, you want to create intrigue. The purpose of copywriting is opposite. You want to get your biggest baddest benefit for your product upfront, in the reader’s face, no holds barred. You want to lead with a benefit that the reader needs to have. You don’t want secrets. You don’t want intrigue. And you certainly don’t want to depend on the reader actually reading your copy. To help clarify what I mean, following are a couple of examples of the right and wrong ways to start a journalistic article vs. a copywriting piece. Good and Bad Journalism: Wrong: When I arrived at my guest house, a special turn-down present of olive oils, vinegars, and recipes nestled in my down pillows. It was signed by Chef Eric Francis. Why is this bad? You’ve given the reader all the information they need in these lines. It doesn’t raise any questions. It doesn’t compel them to read on. Basically, it’s boring. So how do you fix it? I mean, after all, how exciting can writing about some resort be? Try something like this Right: Chef Eric Francis gifts a signature keepsake to all of Calistoga’s visitors – and it’s not served with dinner. See? Now the reader wants to find out what the keepsake might be. This technique works with fiction too, but what it doesn’t work with is, you guessed it: Copywriting! Good and Bad Copywriting: Wrong: They say a picture is worth a thousand words. But it shouldn’t cost you millions to manage your brand. Here, the writer is obviously attempting to raise curiosity in the reader, much you like you might do with a journalistic piece. But this is exactly the wrong thing to do in good copywriting. In good copywriting you do not want to waste time trying to tease readers along. I believe it was Bob Bly who said that when a reader comes across a curiosity headline he will read it if he has time; when he comes across a benefit-oriented headline, he will make the time to read it. That mantra goes for copywriting intros as well. You need to lead with your best benefit. First. Always. So†¦the right way to start this ad would be something like: Right: CRS staging sets are more affordable than traditional, bulky sets, and they can be customized, shipped, and ready on site within five working days. Now, if you were looking for a staging set, wouldn’t you be interested?